1. Rational

The principle objectives of this survey are to provide the Food Festival Organising Committee with objective data which may be useful to:

a)      Help in identifying the strengths and weakness of the Festival from a visitor’s perspective

b)      Inform decisions about future Festivals

c)      Assist in obtaining future sponsorship.

Additionally the survey provides some indicative economic data about the Festival’s impact on the business economy of Emsworth.

The Emsworth Food Festival is now the largest independent food Festival in the British Isles and is run entirely by volunteers with the cooperation of local residents, businesses and community organizations and Havant Borough Council.

With a year by year growth in Festival visitor numbers since its inception in 2001the Festival becomes more difficult to organize and manage.  Continued growth will put additional burdens on the local community and the Festival organization.

2. Methodology

The survey was conducted over the three days of the Festival by a team of nine volunteers.

1. The survey was designed to seek the following information:

2. The impact of Festival advertising & information

3. Socio-economic background of Festival Visitors

4. Geographic Origins of Festival Visitors

5. Mode of transport to the Festival

6. Preferences of Festival Visitors

7. Future Intentions of Festival Visitors

8. Estimated Festival visitors spend

9. The economic impact of the Festival on Emsworth

190 random visitors were interviewed (0.32% of the estimated total

IAn analysis of predicted trends and especially points 7 & 8 above the most applicable conservative model was used.

The volunteer team of interviewers attended a team briefing at which interviewing and randomizing techniques were discussed and several minor amendments were made to the survey form.

Summary of results