Think Blue at the Emsworth Food Festival
 
 Emsworth Food Festival is the first food festival to embrace the latest in marketing technology. The festival becomes a Bluetooth Zone from September 14th to 16th, when visitors can receive festival news and updates on their mobile phone throughout the villages over the three days.
 
 Chichester based company, Think Blue, has worked with the festival organisers to create a messaging system that will add to the visitors� experience. Each of the four villages will send out their own messages, providing information to visitors that walk within a 200m range of the transmitters. Messages will include demonstration events, ideas for lunch as well as supper recipes using produce from exhibitors within the festival.
 
 �We are incredibly excited about using Bluetooth to update visitors,&#xu201D; said Lulu Bowerman, Chairman of Emsworth Food Festival. �It�s an effective way of communicating with visitors, as well as eco-friendly - there�s no paper or wastage to worry about. We urge visitors to switch on their Bluetooth phone facility and feedback their thoughts to the team during the event.&#xu201D;
 
 The Think Blue team has been specializing in wireless eco-friendly marketing and information systems for over two years, allowing businesses to distribute information freely to customers as they walk within range. Messages can be text, pictures or images. Clients include retailers, restaurants, the leisure industry, events and airports.
 
 The process is simple. Once a customer with a Bluetooth enabled device walks within range of any Think Blue system, they are asked if they wish to receive information. If they choose to accept the message then it is automatically downloaded to their handset within seconds. If they refuse the information then the devices are smart enough to remember this and won�t attempt to send the same message to that person again. The major business benefits of the service are the amazing flexibility and responsiveness the systems offer, with businesses able to send new messages within minutes, and measure the response quickly through �live� statistics showing how many people have accepted or declined the messages.
 
 �There are over one billion Bluetooth devices worldwide, �said Robert Rawlins, Managing Director of Think Blue. �That�s more than the number of PCs, with mobile phones accounting for over 70% of the Bluetooth devices. The technology is not new, but it has really come into its own in the last two years as businesses have woken up to the benefits.&#xu201D;
 
 For further information on Think Blue, please call 08000 433 233 or go to

www.thinkbluemedia.co.uk .

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